Norway's most beloved chocolate bar is the Kit-Kat-like Kvikk Lunsj (literally translates to "quick lunch"). This delicious confection was first released in 1937, and has been marketed as a packing essential for all hiking and skiing trips since the 1960s.
Historically, different hiking and skiing trails were printed on the inside of the wrappers. If you buy a Kvikk Lunsj today, printed on the wrapper you will find a copy of Fjellvettreglene ("the mountain code"). Fjellvettreglene consists of a series of long-established rules for safety on mountain hikes.
Translation:
1. Plan your trip and inform others about the route you have selected.
2. Adapt the planned routes according to ability and conditions.
3. Pay attention to the weather and the avalanche warnings.
4. Be prepared for bad weather and frost, even on short trips.
5. Bring the necessary equipment so you can help yourself and others.
6. Choose safe routes. Recognize avalanche terrain and unsafe ice.
7. Use a map and a compass. Always know where you are.
8. Don't be ashamed to turn around.
9. Conserve your energy and seek shelter if necessary.
Have a good and safe trip!
My personal favorite rule is #8. It goes beyond pragmatic considerations and makes more of an emotional appeal: "Swallow your pride. It's okay. Safety first." On my recent solo backpacking trip I had to turn around and return to the cabin I came from due to bad weather. I ended up hiking out of the mountains and ending my trip a day early - a smart decision as the weather only got worse.
All that wisdom from a candy bar! Time to step it up Snickers.
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| my best attempt at a Kvikk Lunsj ad (also featured: Preikestolen or Pulpit Rock) |
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| historic Kvikk Lunsj ad (photo courtesy https://www.freia.no/) |
Historically, different hiking and skiing trails were printed on the inside of the wrappers. If you buy a Kvikk Lunsj today, printed on the wrapper you will find a copy of Fjellvettreglene ("the mountain code"). Fjellvettreglene consists of a series of long-established rules for safety on mountain hikes.
Translation:
1. Plan your trip and inform others about the route you have selected.
2. Adapt the planned routes according to ability and conditions.
3. Pay attention to the weather and the avalanche warnings.
4. Be prepared for bad weather and frost, even on short trips.
5. Bring the necessary equipment so you can help yourself and others.
6. Choose safe routes. Recognize avalanche terrain and unsafe ice.
7. Use a map and a compass. Always know where you are.
8. Don't be ashamed to turn around.
9. Conserve your energy and seek shelter if necessary.
Have a good and safe trip!
My personal favorite rule is #8. It goes beyond pragmatic considerations and makes more of an emotional appeal: "Swallow your pride. It's okay. Safety first." On my recent solo backpacking trip I had to turn around and return to the cabin I came from due to bad weather. I ended up hiking out of the mountains and ending my trip a day early - a smart decision as the weather only got worse.
All that wisdom from a candy bar! Time to step it up Snickers.
LEARN NORWEGIAN
sjokolade = chocolate
(shock - o - lod - eh)
sjokolade = chocolate
(shock - o - lod - eh)
I like the idea that’s it’s ok to move backwards and try again another day! Juicy metaphor
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